The Everyday Watch
Writing about watches, yesterday, made me think of a type of watch I just can’t seem to find: The watch equivalent of the classic white T-shirt. I also recently read about an interesting pair of typefaces – and put together I got the inspiration to try my best at designing the watch I just can’t seem to find.
Untitled Sans/Serif
These typefaces are made with the expressed goal of not getting recognised or noticed. The creator, Kris Sowersby, quotes from the book Super Normal, by Jasper Morrison and Naoto Fukasawa:
There are better ways to design than putting a lot of effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term. Special things demand attention for the wrong reasons, interrupting potentially good atmosphere with their awkward presence. — Morrison
Designers generally do not think to design the “ordinary”. If anything, they live in fear of people saying their designs are “nothing special.” Of course, undeniably, people do have an unconscious everyday sense of “normal,” but rather than try to blend in, the tendency for designers is to try to create “statement” or “stimulation.” So “Normal” has come to mean “unstimulating” or “boring” design. — Fukasawa
Some quotes from Sowersby himself:
Most new typefaces are imbued with layers of history, aesthetic associations and cultural signifiers. (…) To lend a new typeface prestige, these blurbs reveal the old specimens that influenced it, and name-drop typographers and foundries long dead. They detail the “engineering challenges” the typeface has heroically overcome — usually small printing sizes, low pixel resolution or limited horizontal/vertical space. Contemporary typefaces are touted as the complete aesthetic and technical package.
But what if you don’t have any special technical requirements, or you want to avoid specific historical connotations? What if you just need to set text with something… utterly normal?
I wanted the details to be exactly normal, without exaggeration. I made a typeface that a designer can use without worrying whether the French Renaissance is an appropriate cultural reference, or if it’s OK to use Bodoni for text. I made all Untitled Serif design decisions while reading. After each round of changes, I embedded the updated fonts into an ePub of Orwell’s 1984 and read several chapters. If a detail stood out, I removed it in the next round of changes. I kept doing this until it was totally comfortable to read.
In general, I absolutely prefer opinionated design – but I do find this approach refreshing. And it fits well with my recent search for a really nice white T-shirt. (I ended up buying this, from Warehouse.)
The missing watch
Most watches fall under some more or less strict categories – like dive, tool, field, dress, or sports watch. And I love, and own, a couple from these categories! But what I feel is missing, both from my collection and the watch world, is a mechanical casual watch. A neutral watch that would fit perfectly with a white T-shirt and a pair of jeans.
Some contenders
✉️ Advice for Cheap Watches
This post is an answer to a part of the latest Comfort Zone podcast episode, where they talked about considering a non-smart watch. In the episode, Matt Birchler said he had considered going back to using a non-smart watch – but that when he asked for advice, people usually said he had to spend around €1.000 to get something good. He ended up saying why he probably didn’t want one anyway, but I wanted to give some advice “just in case”! And also to others who might come by this.
I do love more expensive watches1 – but I also have a soft spot for cheap ones. And my watch collection consists of only sub-€100 watches! So here are my tips: (Click here for the TL;DR.)
1) Look past the strap
Making Something Bad Easier to Do, Isn’t Good
Should Be Obvious…
Speaking of bad arguments… This, from The Verge and this from Dan More (good posts!) got me thinking of another terrible take I see way too often:
«People have always done Bad Thing (at great expense of some kind), so Company X making it super-accessible isn’t critique worthy at all, actually.»
Edit 27/8-24:
The Verge posted a good, and very linkable, article called Hello, you’re here because you said AI image editing was just like Photoshop. And the comment section is full of the argument above, and also its sibling:
«We’ve always has to contend with Bad Thing – so drastically increasing the amount of it, is of no consequence, actually.»
"It's a Company" Isn't an Excuse
You’ll often hear people say (as excuses to negative conduct) something like: “It’s a company, of course they’re only worried about profits." Or something like: “It’s publicly traded – they have an obligation to work towards growth."
And I simply don’t accept that. I don’t mind companies trying to be profitable – but how you do it matters. The consequences matters. And if a company is already immensely profitable (and already provides lots of value to its shareholders) it’s toxic, on so many levels, to squeeze at all cost.
We need more unbundling, and smaller markets
On separation of clients and services
People stream movies and TV in many ways. (And few do it in only one way.) You can do it through your phone, tablet or laptop, of course – but I think we’ll find the greatest variety when it comes to other forms: Many people have a TV set in addition to these other devices. But the size of your living area and wallet (or simply prioritisation) influences where you are on the scale of “Small and/or cheap TV that does the job” and “High-end OLED beast with Hi-Fi attached”.
But it’s not only about “More money = Better” – people value different things! For some, a VR headset would be a fantastic upgrade — while if you mainly watch TV as a social activity, it’ll defeat the purpose. And some would never swap their 43" Frame TV for a 77" black rectangle on their wall — no matter how much better the picture is. (Or what about a briefcase TV?)
Both through “privilege” and “prioritisation”, we have widely differing budgets — and also different needs and tastes. That’s why it’s so great, that we don’t have to use Netflix through only stuff that they have made!
Imagine if we could only use their service on Netflix TVs, or while sitting on Netflix couches. While there is a connection, making “a service”, and “the ways to interact with the service”, are two different things – that often require different skillsets. Now, you could say the difference here is hardware/software, and that you do have to watch Netflix through their app… I’m not saying either the situation or the analogy is perfect! However, while your brand of TV might also make great speakers, it’s still nice that you can choose your sound experience separately from your visual one. And I also think it would be better if you could also watch Netflix through other apps as well.
Non-Reversible USB-C
What???
I’m a big proponent of the USB-C Lifestyle™️. All my chargers are USB-C, and so are my electric razor, dremel and screwdrivers. So I, of course, sneer at savages with their USB-A ports, where they have to guess which way is the correct one (and always choose the wrong one first, of course). But this summer, while helping some young family members with their pedalboards, I encountered something that shocked me to the core:
A USB-C usage where you had to put it in the right way for it to work. 🤯